One of the best ways to kick off your digital economy is giving back to your supporters. Redistribute value back to your community by rewarding and authenticating them using your social token. This can be done simply through airdrops, a distribution tool that gives each fan a preset amount of your token. Airdrops provide your fans an opportunity to get token-holder benefits for free while giving you an easy way to onboard fans for future shared experiences. Bonfire is a third-party application that offers a convenient way to quickly create airdrops.

How Bonfire Works

Creators fund a specific amount of their social token directly to a Bonfire escrow wallet to automatically distribute tokens without needing to manually approve transactions. On Bonfire, there are two types of airdrop: a Claimable Link and a Direct Send.

Create a Landing Page for Free Tokens Using a Claimable Link

A Claimable Link airdrop is a custom URL and landing page where your fans can claim a specified amount of your token. This is a fully automated tool to distribute tokens to your community and grow your total token-holders. Here are some creative ways we’ve seen creators share their Claimable Link airdrop:

• Megadeth ($MEGA) rewarded their existing Premium and Digital fanclubs with free $MEGA.

• Nico Castellano ($HASH) celebrated his Product Hunt milestone by giving out free tokens.

• Katya Harper ($WOMXN) delighted her Clubhouse room with a Cyber Monday Special airdrop.

• Gabriel Huang ($JOW) bought his fans coffee just for being a part of his community.

Potential Use Cases:

• Give out free social tokens to your fans to promote its launch

• Surprise event attendees with free tokens from a scannable QR code

• Reward viewership on your next livestream by dropping a Claimable Link in the chat

Bonus (Token-Gated Airdrops): Surprise your top token or NFT holders with a token airdrop, which they can redeem for rewards. Unexpected airdrops will delight your top fans and reinforce the benefits of being a member of your community. You can gate access to Claimable Links so that only community members already holding a certain amount of your token (or NFT) are able to claim tokens. With Bonfire, you can even combine multiple requirements (i.e. NFT + 10 tokens) into a single “gate.” 

How to Create a Claimable Link Airdrop: Claimable Links require an expiration date/time, drop amount (number of tokens redeemed per person), and total amount of claims. Fans will need to link their Bonfire account to their Rally account to claim an airdrop. For more information on how to set up an airdrop, check out Bonfire’s guide to creating Claimable Links here.

Deposit Tokens to Your Fan's Wallet with Direct Send Airdrops

A Direct Send allows you to send tokens via email to someone who doesn’t yet have a Rally or Bonfire account. This is an easy way to reward your existing email list for its collective loyalty. Before a Direct Send airdrop, just let fans know to expect an email from Bonfire so that it is not mistaken for spam. Bonfire will instantly send an email notifying them that they’ve received an airdrop with instructions for setting up their account to receive the tokens. 

Potential Use Cases:

• Reward a cohort of existing community members for an engagement or activity they performed

• Attract and incentivize people to join your community via email list 

How to Do a Direct Send Airdrop: Here is Bonfire’s step-by-step guide for performing Direct Sends using a .csv list of email addresses. Bonfire will automatically deliver the airdrop as soon as the fan is set up, and you can track who’s received it from your dashboard. After 30 days the airdrop will expire, and you can reclaim whatever tokens have gone unclaimed.

Closing Thoughts

An airdrop is a great starting point to get your social token in the hands of your community. Whether it be celebrating milestones, building engagement at your event, or rewarding your awesome fans for simply being themselves, airdrops create a social buzz amongst your community and raise awareness to your shared frontier in the metaverse.